Monitor Talent Team

Laura McGoff Laura_McGoff@monitor.com

Laura manages and produces a wide range of marketing, communication, design, and technology deliverables for Monitor Talent. Her responsibilities include web and electronic design, systems architecture, branding and print collateral. Laura also ensures that all Monitor-represented speakers receive guidance and end-to-end support on various design needs.

Laura also works with Monitor's global marketing department on various communication initiatives. Most of her time has been dedicated to working on the firm's global web presence and for the past two years she has helped to launch and maintain the firm's new North American web presence, including the development of the site's backend content management system. She is now focused on launching Monitor's CMS system and web presence in Brazil, China, Germany, Japan, Korea, Russia, South Africa, Switzerland, UAE, United Kingdom, Russia and Germany.

Laura has almost 20 years of experience in marketing, creative, print and online media. She has worked in various roles for creative agencies, in-house design departments, and the professional services industry. Prior to joining Monitor, she was communications director for the Center for Business Innovation at Cap Gemini Ernst & Young from 1995 until its closing in December of 2002. Her responsibilities there included the conceptual development, management, and creation of the company’s marketing communications for both print and web. She also managed a staff designer, a network of freelance designers, and co-managed the center’s marketing team efforts.

Previously, Laura was an assistant art director for McDevitt Recruitment Advertising, a Boston firm offering a unique service to classified advertisers. Before joining McDevitt, Laura was a designer for Mount Auburn Hospital in Cambridge, Massachusetts and started her career with Creative Business Associates in Danbury, Connecticut.