Monitor Talent Team

Laura McGoff Laura_McGoff@monitor.com

Laura manages a wide range of communication, design, and technology initiatives for both Monitor Talent and Monitor Networks. Her responsibilities span across many functional areas of design, technology, and marketing including electronic design, systems architecture, branding and print collateral. She ensures that all Monitor-represented speakers receive guidance and end-to-end support on design needs, and she works with Monitor's global marketing team on various communication initiatives, including its global web presence.

Laura has been involved in the marketing and creative process for print and online media for more than 15 years. She has worked in various roles for creative agencies, in-house design departments, and the professional services industry. Prior to joining Monitor, she was communications director of the Center for Business Innovation at Cap Gemini Ernst & Young from 1995 until its closing in December of 2002. Her responsibilities there included the conceptual development, management, and creation of the company’s marketing communications for both print and web. She also managed a staff designer, a network of freelance designers, and co-managed the center’s marketing team efforts.

Previously, Laura was an assistant art director for McDevitt Recruitment Advertising, a Boston firm offering a unique service to classified advertisers. Before joining McDevitt, Laura was a designer for Mount Auburn Hospital in Cambridge, Massachusetts and started her career with Creative Business Associates in Danbury, Connecticut.