Steven Rosenbaum
617-252-2372
mehdi_britel@monitor.com
TV 2.0: Television, Brands, Consumers and Curators
Television is far and away the most powerful marketing media we've ever known. But today it's changing in ways that are both profound and exciting. In the past TV was expensive to create, costly to distribute, and shipped to consumers over private wires and licensed TV stations. Today, TV has been set free. Brands and customers are shooting video. Print publishers and passionate consumer curators are building channels. And TV is moving from a private system of cables and set top boxes to a internet delivered medium with few barriers to entry. As web TV makes its way to the mobile device and the flat screen, brands, companies, and individuals are finding their 'video voice' in the new TV 2.0 world.
In this presentation, Entrepreneur, Filmmaker, and Channel Maker, Steven Rosenbaum gives audiences a hands-on roadmap into the world of video publishing. For CMO's, Brand Managers, Publishers, and Content Entrepreneurs, the opportunity to reach new audiences has never been more real.
Curation Nation: How to Win in a World Where Consumers are Creators
As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent—creating content is easy; finding what matters is hard.
There is a new magic that makes the web work. It's called curation and it enables people to sort through the the digital excess and find what's relevant.
In this presentation, Steve Rosenbaum reveals the power of curation and why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, Steve asserts that curation is the only way to be competitive in the future.
