A Conversation with Jaron Lanier
Part II: Is Advertising the Default Successful Online Business Model?
(Running time: 4:40)
While advertising is the dominant model for making money from purely online businesses, Jaron points to the looming problem of a finite supply of time that 'eyeballs' will spend looking at ads, which must be shared and competed over by Google, MySpace and others. Getting people to pay for content--commerce for bits--will become inevitable for "cyber-sustainability."
