John Hogan

Strategic Pricing Expert

SNAPSHOT BIO

Pricing strategy is not simply about raising prices! It's about building a foundation for profitable growth.  John Hogan, co-author of The Strategy and Tactics of Pricing 4th ed., is a recognized thought leader on the topic of strategic pricing and building pricing capabilities within the firm. His fifteen years of pricing experience have focused heavily on competitive pricing issues, price execution, and go-to-market strategies that enable more profitable growth.

As founder of Value Management Advisors, John works with clients to develop more effective pricing strategies in a range of industries including technology, healthcare, software, information services, distribution, manufacturing, professional services, and consumer goodes markets. 

Most recently, John has focused on the strategic pricing issues related to two-sided markets – working with clients to evaluate how the upstream and downstream network effects combine to impact value creation, and then helping them to develop more profitable pricing strategies and business models.

Prior to Value Management Advisors, John was a Partner at Monitor Group – a global management consulting firm – where he served on the leadership team for the Strategic Pricing practice. Earlier in his career, he managed corporate pricing strategies for General Motors including overseeing competitive pricing, market communications, and price setting.