A Conversation with Lawrence Wilkinson

Part II: Marketing Today and New Media

(Running time: 9:50)

Lawrence compels marketers to go to the marketplace in an open and honest way to develop their brands with the consumers they want the relationships with. Marketers, he argues need to develop a habit of mind of listening not telling. "Authentic and honest trumps slick and polished" and "open trumps closed" as marketing approaches. He describes the media industry's opportunity to listen to their customers. He concludes with advice to companies to drive with their eyes up!