Michael Gartenberg

Leading Analyst on Mobile Technologies and Content

BIG IDEAS

• Three Screens and a Cloud-Understanding the Third Screen
  The PC moved from the desktop to the pocket, as a result, consumers have become always connected. Combined with the mass market adoption of smart phones this has empowered consumers to access people and content relative to them at any given moment where they may be. In addition, the rate and pace of the mobile industry has far exceeded anything we have ever seen before in the technology industry and the result is a multitude of platform and service providers, all seeking to be the core of the mobile experience. Even as new players enter the market, older established players seek to further entrench their market position with ever larger stakes and growing question of who will succeed and who will be forced out of the market.
  
  Key questions Michael addresses in this presentation include:
  
  •How has the mobile space evolved over the last decade?
  •What is the competitive landscape for mobile platforms?
  •Why is the velocity of the mobile market important?  
  •What are the implications of the intersection of mobile and social networks?
  •How can one leverage existing portfolios of products against those of Apple’s?

SNAPSHOT BIO

Michael Gartenberg is a partner with Altimeter Group where he leads coverage in the connection points of people, digital media and “What’s Next” technologies across multiple screens, devices and locations.

With more than twenty years of experience, Michael focuses on how vendor and customer relationships are impacted by the new ways they communicate, create, consume and share content with people on emerging platforms and digital devices. With a strong focus on consumer behavior and usage models, Michael helps clients understand the impact of how technologies change consumer behavior and how they can best make decisions to reach consumers who seek access to contextually relevant information, wherever they are and on whatever device they choose to use.

A frequent contributor to many news and media outlets providing both broadcast commentary and print analysis, Michael also writes a monthly column on business technology for Computerworld, as well as weekly columns for two influential technology blogs, Engadget and SlashGear. Connect with him on Twitter @gartenberg and read his blog at gartenblog.net

As part of his coverage, Michael also looks at the convergence of how personal mobile and social technologies provide new meaning with location-based context and contextual information being served at the right time, at the right place. In addition, Michael works with companies to create new mobile frameworks that allow businesses and marketers to choose the correct platforms to target and how to best maximize the results of those investments. He is also exploring how enterprise applications are being reshaped by mobile demands, as well as how mobile context and sensing is impacting supply chain management.

A long time blogger, Michael has been ranked by TechnoBabble among the top 50 most influential analyst bloggers. He is the only analyst ranked in the top 10 of both most influential as well as engaging analysts on Twitter according to Edelman’s TweetLevel. Michael serves on the board of advisors for the Consumer Electronics Organization where he helps create the agenda for the Consumer Electronics Show.

Michael recently hails from Interpret, LLC as Vice President of Strategy and Analysis, where he created Interpret’s syndicated research offerings. Prior to that he was Vice President and Research Director at Jupiter Research, where he led the Personal Technology and Custom Research teams. Michael was also a Research Area Director of Gartner Inc., leading the Personal and Distributed Technologies research area.