Alph Bingham releases new book,
The Open Innovation Marketplace

AUGUST 25, 2010

The Open Innovation Marketplace introduces groundbreaking strategies and models for leveraging the world's best innovation sources to drive far more value from new products, services, and business models—and do it with far less risk. Drawing on their experience building InnoCentive, Alph Bingham, and his co-author Dwayne Spradlin, show how to dramatically increase the flow of high-value innovations your organization can discover—and deliver.

Through detailed case studies, from leading innovators such as Procter & Gamble, Eli Lilly, and NASA, This book demonstrates open innovation at work in pharmaceuticals, consumer products, software, aeronautics, and beyond.

Learn more about Alph Bingham.